What is 'Featuring' and how it works?

Updated 3 weeks ago by AppFollow

What is featuring

There is a way for your app to get featured by App Store or Google Play. What does it mean?

A team of editors decides what apps to display on the main page to draw users' attention. Their main goal is to pick up apps and games that will be popular among users. Both stores have the guidelines to follow if you want your app to get featured. 

App Store 

Selected apps and games appear on special cards in different tabs of the store:

  1. Today section :  here editors pick ‘the best’ apps and games of the day, developers' stories and thematic collections. This tab is the same for iPhone and iPad.

2. Games and Apps sections : two new pages to promote apps and games separately.

In-app purchase can be featured here as well. Now users can make a purchase without even launching the app or before the download is completed. This option is available only in iOS 11.

To get featured you need to adopt latest iOS features and follow Apple’s guidelines, e.g. using ARKit. 

There is a public application form you need to fill out to get featured. Once Apple selects your app or game for featuring, you will receive a happy email. Within the limited time period you’ll need to prepare required banners in PSD format.

More details are here:
Promotional Artwork Guidelines
Discovery in App Store

Google Play

Google Play also supports apps and games that implement their latest features, e.g. Android Marshmallow fingerprint device or Android Oreo functions. 

Featured apps appear in various sections on Google Play:

  1. Premium:

2. Editor's Choice:

3. New (Games):

Google Play also offers a public application form that needs to be filled in with all relevant information. 


Before applying to Google Play featured apps, read the technical requirements

Look to get your app featured? 

Study our step-by-step guide
Or ask our ASO team for help! Just hit the red intercom button for chat.


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