How to increase app installs with AppFollow

Updated 1 week ago by Mary Kulikova

To work on your conversion, use all power of keywords, App Preview and Reply-to-reviews feature.

  1. Keywords are essential for your app visibility. Add and then analyze keywords on regular basis.
  2. App graphic: icon, screenshots, videos. Use App Preview to make sure they look perfectly fine on any device and version.
  3. Reply to users’ reviews. This will help you to get more positive ratings and reviews and increase conversion to download rate.

Reply to iOS and Android reviews.

Is my conversion rate (CR) good enough?

It depends on the app category. Each category has its own average conversion rate that differs month to month. To find out average conversion rate for your app, use the AppFollow Benchmark.

E.g. you have an educational app and your conversion rate is 2.6% –– this is lower, than average 3.0% CR, so you have to think what else you can do with your app page (Title, Icon, Screenshots and Avg. Rating) to increase the conversion rate

What’s next?

Analyze ASO performance

Improve your current ASO strategy

Need help? Just hit the red intercom button — we’re here for you.


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