ASO Analytics (Traffic Channels Analytics)

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ASO Analytics Tool by AppFollow consolidates the data about Downloads, Page Views, and Impressions from App Store and Google Play in one dashboard. 

The tool provides calculated conversion rates and historic data, so it is possible to track the download fluctuations and improve your ASO strategy.

Access the ASO Analytics from the Keywords & ASO section:

To use the tool, please set up App Store Connect and Google Play Console integrations first.

How to analyze data

You can analyze the following app data:

  1. Time period: how your app performed over time.
  2. Location: in a particular country or worldwide.
  3. App metrics: Impressions, Page Views, and Downloads.
  4. Traffic channels: Search, Browse, App Referrer, Web Referrer.

Time period and location

The graph shows the app performance during a chosen time period. By default, you’ll see the data for the last 30 days.Using the filter by country, you can analyze your app performance worldwide or concentrate on particular countries to measure the optimization results. 

Scrolling down to Breakdown you can track how the app metrics and conversion rate changed daily during the chosen time period:

Analyzing app performance over time and by countries helps you understand what ASO decisions had the most impact on your conversion rate.

App metrics

You can choose one metric to track at a time: Downloads, Impressions, or Page Views. By default, you will see the metric’s performance for all 4 traffic channels, but you can choose to analyze only one of them.

Moving to Summary and Breakdown you can track Impressions, Downloads, and Page Views and evaluate the daily results. You will also have the average and daily conversion rates calculated here.

Analyzing app metrics is a must for tracking app conversion rate. If your app has a way more impressions than downloads, it can mean that the app page doesn’t convince new users to download the app, and probably you should think of updating your ASO.

Traffic Channels

You can track the app performance for all traffic channels or choose one of them to pay a closer look.

Also, you can track how each channel performs daily.

Analyzing each of the traffic channels separately helps you find what to improve in your ASO strategy.

More details about ASO Analytics for Google Play are highlighted in this article here.

How to export data

You can export the data in Excel or CSV formats. Alternatively use AppFollow API to get the data to any service you like.

Here you can learn more about the ASO Reports.

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