Traffic Channels Analytics (ASO Analytics)

Overview

The Traffic Channels Analytics Tool by AppFollow consolidates data about Downloads, Page Views, and Impressions from the App Store and Google Play in one dashboard.

The tool provides calculated conversion rates and historic data, so it is possible to track the download fluctuations and improve your ASO strategy.

Access the Traffic Channels Analytics from the Organic Traffic & ASO section:

To use the tool, please set up App Store Connect and Google Play Console integrations first.

Analyze the Data

You can analyze the following app data:

Time period: how your app performed over time.
Location: in a particular country or worldwide.
App metrics: Impressions, Page Views, and Downloads.
Traffic channels: Search, Browse, App Referrer, Web Referrer.

Time Period and Location

The graph shows the app's performance during a chosen time period. By default, you’ll see the data for the last 30 days. Using the country filter, you can investigate your app's performance worldwide or focus on particular countries to measure the optimization results.

Tracking app performance over time and breaking down the data by country helps you understand what ASO decisions had the most impact on your conversion rate.

App Metrics and Traffic Channels

You can choose one metric to track at a time: Downloads, Impressions, or Page Views. By default, you will see the metric’s performance for all 4 traffic channels, but you can choose to analyze only one of them.

Looking over app metrics is a must for tracking app conversion rates. If your app has way more impressions than downloads, it can mean that the app page doesn’t convince new users to download the app, and probably you should think of updating your ASO.

You can track the app performance for all traffic channels or choose one of them to pay a closer look.

Exploring each of the traffic channels separately helps you find what to improve in your ASO strategy.

More details about ASO Analytics for Google Play are highlighted in the article Traffic Channels Analytics for Google Play.

The Apple Search Ads channel shows only Advanced campaigns. If you're running a Basic campaign, this data is not reflected in AppFollow. To see your Search Ads data in AppFollow, switch to an Advanced campaign.

Table Breakdown

Scroll down to the Summary and Breakdown sections to track how the app metrics and conversion rate changed daily during the chosen time period. You can also track Impressions, Downloads, and Page Views and evaluate the daily results. The average and daily conversion rates are also calculated here.

Export the Data

You can export the data in Excel or CSV formats. Alternatively use the AppFollow API to push this data to any service you like.

You can learn more about the ASO Reports in this article.

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