Send replies marked with the official Manufacturer badge (Amazon Vendor Central)

AppFollow allows Vendors and Manufacturers to communicate about products directly with their customers. You can publish official responses marked with the “Manufacturer” badge through the AppFollow interface or any customer service system. 

This feature is available for Premium clients only. To enable Amazon replies feature in your AppFollow account, please contact our support team or your account manager.

The integration with the Amazon account can be set up with our test email address. This way, you’ll be able to test replies posting via AppFollow. Answers published through our test email will be displayed in Amazon without the “Manufacturer” badge and your company name. 

We'll be able to post replies to Amazon questions only with the Amazon Official Manufacturer integration (with brand name and "manufacturer" badge).

To send replies with the “Manufacturer” badge and your company name, please contact our support team or your account manager. We’ll help you generate an individual email address for the integration settings.

Amazon should verify your Amazon Vendor Central account. You can learn more about the process of getting the “Manufacturer” badge in the Amazon Official Contributions Program for vendors and manufacturers. If your Amazon account doesn’t have the “Manufacturer” badge, please contact the Amazon support team. Only Amazon could help you get that.

Once you get a personal email address for the Amazon integration settings (or decide to test it with our temporary email address), please follow these steps:

1. Go to Amazon Vendor Central → Settings → Contact

2. Create a new contact for or your personal Amazon integration email by clicking on “Create New Contact.”

3. Send the invite for the new contact with the permission “Customer interaction”

4. Contact the AppFollow Support team or your account manager once the invitation is sent. We’ll proceed with the integration and let you know when it’s ready to publish replies to Amazon reviews and questions. 

All answers and comments are subject to moderation and Amazon’s general posting guidelines. Amazon removes all replies with web links. We advise not to use them at all — rules of answers to Amazon reviews and questions.

Should you need any further information, hit the beacon in the bottom right corner to contact our support team.

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