Amazon Vendor Central Integration

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AppFollow allows Amazon Vendors and Manufacturers to communicate directly with their customers about their products. You can publish official responses marked with the “Manufacturer” badge through the AppFollow interface or any customer service system. 

This feature is available to Premium customers only. To enable the Amazon Replies feature, please contact our support team or your account manager.

The Amazon integration can be set up via AppFollow's test email address. This will allow you to test sending responses via AppFollow. Answers published through our email are displayed without the “Manufacturer” badge and your company name.  

We can post replies to Amazon questions only with the Amazon Official Manufacturer integration (with brand name and "manufacturer" badge).

To send replies with the “Manufacturer” badge and your company name, please contact our support team or your account manager. We’ll help you generate an individual email address to set up the integration.

Amazon should verify your Amazon Vendor Central account. You can learn more about the process of getting the “Manufacturer” badge in the Amazon Official Contributions Program for vendors and manufacturers. If your Amazon account doesn’t have the “Manufacturer” badge, please contact the Amazon support team.

Set up the Integration

Once you create a personal email address for the Amazon integration, or decide to test it with the AppFollow email address, please follow these steps:

1. Go to Amazon Vendor Central → Settings → Contact.

2. Create a new contact for or your personal Amazon integration email by clicking on “Create New Contact.”

3. Send an invitation to the new contact with the “Customer interaction” permission.

4. Contact the AppFollow Support team or your account manager once the invitation is sent. We’ll complete the integration setup and let you know when you're ready to publish replies to Amazon reviews and questions. 

All answers and comments are subject to moderation and Amazon’s general posting guidelines. Amazon removes all replies with web links. We advise not to use them at all. Learn more about Amazon's Official Comment Guidelines.

If you need any further information, hit the Support Beacon in the bottom right corner to contact us.

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